FirstPromoter is configurable affiliate and partner program software for SaaS. Ordana is a collaboration platform that finds partners and runs automated revenue-share contracts. Here is the honest breakdown of when each one wins.
Choose FirstPromoter if…
Choose FirstPromoter if you already have promoters and want a configurable affiliate/partner program across Stripe, Paddle, or Chargebee with granular tiers, coupons, and recurring commissions.
Choose Ordana if…
Choose Ordana if you need to find a real collaborator and split the revenue you build together, with a signed contract and automatic payouts. Free to join; a flat 10% fee only when revenue flows.
FirstPromoter is affiliate, referral, and partner program software for SaaS. It plugs into your billing (Stripe, Paddle, Chargebee, and others), issues tracking links and coupon codes, attributes conversions, and calculates recurring commissions for the affiliates and partners promoting your product.
Like other affiliate tools, its model is one-to-many promotion with attribution and commission tracking. FirstPromoter manages the mechanics of a program you already have promoters for — it doesn't find those partners, contract a two-way collaboration, or handle a build where both sides contribute work.
It's bought by SaaS teams that want a more configurable affiliate/partner program than a basic tool provides — buyers who already have an audience of promoters and want granular control over tiers, payouts, and attribution.
Ordana is a collaboration platform for bootstrapped founders. It discovers complementary startups and operators by capability fit, sets up a signed revenue-share contract, and automates the payout on every Stripe charge through Stripe Connect.
FirstPromoter manages a program of many promoters you already have. Ordana creates a direct partnership where both sides contribute — building, selling, or distributing — and share the upside, including multi-party bundles that sell as one offer.
Ordana also runs a directory of widget integrations: a SaaS lists one feature as a widget, other products embed it, their users sign up and pay inside it, and the host keeps the share the owner set, paid out automatically. For a founder who wanted affiliates to bring in customers, that is the other route: instead of recruiting promoters to share links, get the feature itself placed inside products your customers already use.
Side by side
| Feature | FirstPromoter | Ordana |
|---|---|---|
| Primary job | Run an affiliate/referral program: links, attribution, commissions | Find a partner, sign a revenue-share contract, and split revenue automatically |
| Relationship model | One-to-many: affiliates and partners promoting for commission | Direct collaboration between two (or 3+) startups who build and sell together |
| Finds the partner? | No — you recruit your own affiliates | Yes — AI-matched discovery by capability fit |
| Contract layer | Program terms + commission rules | Per-collaboration contract with % split, duration, deliverables, dispute resolution |
| Billing integrations | Stripe, Paddle, Chargebee, and more | Stripe Connect (project owner Standard, collaborator Express) |
| Multi-party (3+) bundles | Not the model | Native via scenario collaborations with one shared launch page |
| Pricing | Monthly SaaS subscription (tiered by tracked revenue) | Free to join; flat 10% platform fee only on revenue that flows |
| Payouts | Calculates commissions; you run the payouts | Automated Stripe Connect split to each party on every charge |
How It Works
Founders have always wanted these deals — they just never form: too hard to find the right tool, too complex to plan, too risky to trust a stranger with revenue. Ordana removes all three, in four steps.
Add your app and who it's for — or just paste your URL. Ordana reads it and builds a profile: your users, the job they hired your product for, and the surfaces a partner could plug into.
restock.app
Paste your URL and Ordana reads the site — or fill it in yourself.
Your profile
CompleteSurfaces a partner could plug into
Add your app and who it's for — or just paste your URL. Ordana reads it and builds a profile: your users, the job they hired your product for, and the surfaces a partner could plug into.
restock.app
Paste your URL and Ordana reads the site — or fill it in yourself.
Your profile
CompleteSurfaces a partner could plug into
Ordana's AI finds software products — SaaS, web apps, developer tools — selling to the same users, chasing the same job, one step away from what you do. Not a list of names: a spec of who's in the scenario, what each one integrates, and what you get back.
Explore Opportunities
We sell inventory forecasting to Shopify solo sellers. Who should be in our scenario?
Three tools selling to the same seller, chasing the same job, one step away from you. Here's what each one would integrate:
Pixelfy
CapabilityProduct-photo editor for Shopify listings
Their editor opens inside your listing screen — the seller never leaves
Inbox Lift
CapabilityEmail flows for small Shopify stores
Your restock forecast triggers their back-in-stock flow automatically
ShipTrack
HandoffShipping and returns tracking
Sellers who outgrow manual tracking get an account provisioned from your dashboard
Ordana's AI finds software products — SaaS, web apps, developer tools — selling to the same users, chasing the same job, one step away from what you do. Not a list of names: a spec of who's in the scenario, what each one integrates, and what you get back.
Explore Opportunities
We sell inventory forecasting to Shopify solo sellers. Who should be in our scenario?
Three tools selling to the same seller, chasing the same job, one step away from you. Here's what each one would integrate:
Pixelfy
CapabilityProduct-photo editor for Shopify listings
Their editor opens inside your listing screen — the seller never leaves
Inbox Lift
CapabilityEmail flows for small Shopify stores
Your restock forecast triggers their back-in-stock flow automatically
ShipTrack
HandoffShipping and returns tracking
Sellers who outgrow manual tracking get an account provisioned from your dashboard
Your feature appears inside their product, theirs inside yours — so a user gets the whole job done without a second login or a second subscription. Ordana writes the plan and the contract; the code ships in your own codebase, on your terms. We never ask for repo access.
Tools for Shopify solo sellers
Scenario · 4 members · 4 revenue streams
4
Members
4
Integrations
4/4
Signed
Who ships what
You ship
CapabilityRestock forecast card inside Inbox Lift's flow builder
Pixelfy ships
CapabilityPhoto editor inside your listing screen
ShipTrack ships
HandoffOne-click account handoff from your dashboard
Inbox Lift ships
CapabilityYour low-stock alert as a send trigger
Contract
Your codebase
You write the integration, in your own repo, on your own schedule. Ordana never asks for repo access.
Your feature appears inside their product, theirs inside yours — so a user gets the whole job done without a second login or a second subscription. Ordana writes the plan and the contract; the code ships in your own codebase, on your terms. We never ask for repo access.
Tools for Shopify solo sellers
Scenario · 4 members · 4 revenue streams
4
Members
4
Integrations
4/4
Signed
Who ships what
You ship
CapabilityRestock forecast card inside Inbox Lift's flow builder
Pixelfy ships
CapabilityPhoto editor inside your listing screen
ShipTrack ships
HandoffOne-click account handoff from your dashboard
Inbox Lift ships
CapabilityYour low-stock alert as a send trigger
Contract
Your codebase
You write the integration, in your own repo, on your own schedule. Ordana never asks for repo access.
A partner's feature sits inside your product, in your UI, billed by you. You pick exactly which products are in scope; everything else stays untouched. When revenue lands in a member's Stripe account, the agreed share routes to the others automatically, tracked to the cent.
Revenue in scope
You chooseShared this month
$8,420
Recent invoices
Apr 11 – Apr 14
Paid$1,904.00
Apr 8 – Apr 11
Paid$1,638.00
Latest payout
$1,904.00 deposited to your Stripe account
A partner's feature sits inside your product, in your UI, billed by you. You pick exactly which products are in scope; everything else stays untouched. When revenue lands in a member's Stripe account, the agreed share routes to the others automatically, tracked to the cent.
Revenue in scope
You chooseShared this month
$8,420
Recent invoices
Apr 11 – Apr 14
Paid$1,904.00
Apr 8 – Apr 11
Paid$1,638.00
Latest payout
$1,904.00 deposited to your Stripe account
How It Works
Founders have always wanted these deals — they just never form: too hard to find the right tool, too complex to plan, too risky to trust a stranger with revenue. Ordana removes all three, in four steps.
Step 1 of 4
Add your app and who it's for — or just paste your URL. Ordana reads it and builds a profile: your users, the job they hired your product for, and the surfaces a partner could plug into.
restock.app
Surfaces to plug into
Step 2 of 4
Ordana's AI finds software products — SaaS, web apps, developer tools — selling to the same users, chasing the same job, one step away from what you do. Not a list of names: a spec of who's in the scenario, what each one integrates, and what you get back.
Explore Opportunities
We sell inventory forecasting to Shopify solo sellers.
Three tools next door. Here's what each would integrate:
Pixelfy
CapabilityTheir photo editor, inside your listing screen
Inbox Lift
CapabilityYour restock forecast triggers their emails
Step 3 of 4
Your feature appears inside their product, theirs inside yours — so a user gets the whole job done without a second login or a second subscription. Ordana writes the plan and the contract; the code ships in your own codebase, on your terms. We never ask for repo access.
Tools for Shopify solo sellers
Scenario · 4 members
You ship
Restock forecast inside their flow builder
Pixelfy ships
Photo editor inside your listing screen
ShipTrack ships
One-click account handoff
Your codebase
You write the integration, in your own repo. Ordana never asks for repo access.
Step 4 of 4
A partner's feature sits inside your product, in your UI, billed by you. You pick exactly which products are in scope; everything else stays untouched. When revenue lands in a member's Stripe account, the agreed share routes to the others automatically, tracked to the cent.
Revenue in scope
You chooseLatest payout
$1,904.00 deposited to your Stripe account
Deposited · Apr 14Step 1 of 4
Add your app and who it's for — or just paste your URL. Ordana reads it and builds a profile: your users, the job they hired your product for, and the surfaces a partner could plug into.
restock.app
Surfaces to plug into
FAQ
Pricing
Free to join. No subscription. Pay only when money flows.
Prices exclude VAT.
€0
List your widget and let other SaaS put it in front of their users.
€5–€1,000 / 100 users
Pay the products that add your widget for the people who use it.
€0
Find partners, sign, and share revenue, without paying upfront.
Ordana sells your widget, takes payment and pays everyone automatically. Our fee comes out of the widget owner’s share only — the host always keeps the share you set.
Free to join. Pay only when revenue flows.