Terms of Service

Welcome to Ordana. These Terms of Service ("Terms") govern your access to and use of the Ordana platform, website, and services (collectively, the "Service"). By accessing or using the Service, you agree to be bound by these Terms.

Definitions:

• "Service" refers to the Ordana platform, including all websites, applications, and related services.
• "User," "you," or "your" refers to any individual or entity accessing or using the Service.
• "We," "us," or "Ordana" refers to Ordana, a business registered in Sweden, Domarevägen 21, 237 31 Bjärred, Sweden, and its affiliates.
• "Startup" refers to a project or business entity registered on the platform.
• "Collaboration" refers to a partnership between two or more Startups facilitated through the Service.

By using the Service, you represent and warrant that you are at least 18 years of age and have the legal capacity to enter into binding contracts. If you are using the Service on behalf of an organization, you represent that you have the authority to bind that organization to these Terms.

IF YOU DO NOT AGREE TO THESE TERMS, YOU MAY NOT ACCESS OR USE THE SERVICE.

To access certain features of the Service, you must create an account. When registering, you agree to:

• Provide accurate, current, and complete information during registration
• Maintain and promptly update your account information
• Maintain the security and confidentiality of your password
• Accept responsibility for all activities that occur under your account
• Immediately notify us of any unauthorized use of your account

Email Verification: We require email verification to ensure the authenticity of user accounts. You must verify your email address before accessing full platform functionality.

Account Termination: We reserve the right to suspend or terminate accounts that violate these Terms, provide false information, or engage in fraudulent activities.

Ordana is a startup collaboration platform that enables businesses to work together through revenue-sharing arrangements instead of traditional hiring or equity-based partnerships. Our services include:

3.1 AI-Powered Matching

Our platform uses artificial intelligence to suggest potential collaboration partners based on your startup's profile, needs, resources, and objectives. These suggestions are recommendations only, and you are under no obligation to pursue any suggested collaboration.

3.2 Collaboration Management

The platform provides tools for planning collaborations, including project boards, deliverable tracking, milestone management, risk assessment, and communication features.

3.3 Revenue Share Automation

Through integration with Stripe Connect, we automate revenue-sharing payments between collaboration partners based on agreed-upon terms and verified deliverable completion.

3.4 Digital Contract Generation

The platform generates legally binding collaboration contracts based on the terms agreed upon by both parties. These contracts are secured with cryptographic hashing for integrity verification.

3.5 Dispute Resolution

We provide structured processes for resolving disputes between collaboration partners, including cure periods, escalation procedures, and holdback mechanisms.

When using the Service, you agree to:

• Use the Service only for lawful purposes and in accordance with these Terms
• Provide accurate and truthful information about your startup and capabilities
• Act in good faith in all collaboration negotiations and executions
• Fulfill your obligations under any collaboration agreements you enter
• Communicate professionally and respectfully with other users
• Maintain accurate financial and business records related to collaborations

4.1 Prohibited Activities

You agree NOT to:

• Engage in fraud, misrepresentation, or deceptive practices
• Create fake accounts or impersonate other users or entities
• Harass, abuse, or threaten other users
• Use the platform for money laundering or other illegal financial activities
• Violate any applicable laws, regulations, or third-party rights
• Attempt to circumvent platform fees or payment mechanisms
• Interfere with or disrupt the Service or its infrastructure
• Scrape, mine, or extract data from the platform without authorization
• Use automated systems or bots to access the Service
• Share your account credentials with third parties

4.2 Reporting Violations

Users may report violations of these Terms through the platform's reporting features. We take all reports seriously and will investigate promptly. False or malicious reports may result in account suspension.

5.1 Formation of Agreements

Collaborations are formed when both parties agree to a collaboration plan and execute the associated digital contract. The platform generates contracts based on the specific terms negotiated between parties, including deliverables, timelines, revenue-sharing percentages, and governance terms.

Certain collaboration types — currently integration scenario collaborations — are instead formed on standardized, non-negotiated terms: each member accepts the same versioned click-through standard terms presented in the platform, and the agreement takes effect when every participating member has accepted. Acceptance of click-through standard terms is an electronic signature (Section 10) and captures the same signer-identity record as a negotiated contract signature. The version of the standard terms each member accepted is recorded and preserved verbatim.

5.2 Legal Validity

Contracts executed through the platform are legally binding agreements between the participating parties. Ordana acts as a facilitator and record-keeper but is not a party to collaboration agreements.

Widgets. When Ordana sells a widget — one startup's product feature, embedded inside another startup's product — to that product's end users, Ordana itself is the seller and merchant of record of that sale. This is the only case in which Ordana sells to a member's customers. The widget's owner and the host product each accept Ordana's widget standing-offer terms, and the buyer accepts Ordana's widget terms of sale (Section 6.8).

5.3 Contract Versioning and Integrity

Each collaboration contract is assigned a unique version number and SHA-256 cryptographic hash. This ensures the integrity and immutability of signed contracts. Any modifications to a collaboration require a new contract version with new signatures.

5.4 Custom Contracts

Parties may choose to use their own custom contracts instead of platform-generated contracts. In such cases, Ordana is not responsible for the terms or enforceability of custom contracts.

5.5 Governing Law

Disputes under collaboration and scenario contracts are resolved by institutional arbitration, and each contract's governing law is determined by the arbitration center the parties select. Selecting the Singapore International Arbitration Centre (SIAC) applies the laws of Singapore; selecting the London Court of International Arbitration (LCIA) applies the laws of England and Wales. Both are neutral common-law jurisdictions commonly used for international commercial agreements.

5.6 Credibility Checks Between Members

Ordana provides a "credibility check" feature available to members on the Assisted plan and above. When you join a collaboration or scenario as a member, you acknowledge and agree that any other member of that same collaboration or scenario may initiate a credibility check on you using the platform.

A credibility check combines (a) the identity fields verified by your connected Stripe account, (b) the claims you have made on your Ordana profile, (c) the publicly available content of the website you listed on your profile (read by automated GET requests), and (d) public web search results about your business, to generate an AI-synthesized report visible to the members of the same collaboration or scenario and to Ordana administrators. The report also produces a numerical trust-score delta on your account.

The detailed scope of what is collected, the sub-processors involved (Stripe, Exa, and Google), the retention period, and your rights — including your right to request deletion of any report initiated by or about you — are described in Section 2.6 and Section 7 of our Privacy Policy. By using the platform you accept these terms; if you do not agree, you should not join collaborations or scenarios on Ordana.

6.1 Stripe Connect Integration

Revenue sharing is facilitated through Stripe Connect. To receive payments, users must connect a valid Stripe account and complete Stripe's verification requirements. Ordana is not responsible for Stripe's terms, fees, or policies.

6.2 Revenue Share Rules

Revenue share rules define the percentage of revenue a collaborator receives, the duration of payments, any caps on total payouts, and holdback percentages for dispute resolution. These rules are established during collaboration setup and are binding once the contract is executed.

6.3 Invoices

The platform generates invoices on a recurring basis (currently every few days) based on revenue share rules. Invoices summarize amounts owed to collaboration partners and are processed through connected Stripe accounts. Widget sales (Section 6.8) are not invoiced: the host's and the owner's shares are transferred per sale.

6.4 Platform Fees

Ordana charges a flat 10% platform fee, taken off the top of gross revenue before it is split. Revenue-share percentages are then applied to the remaining 90%. This applies to all collaborations and scenarios, with one exception:

Cross-integration scenarios. On a scenario whose members integrate their products into each other, Ordana's fee on a sale attributed to a partner's integration is a flat 10% of that sale. It is charged to the member who made the sale, in addition to (never deducted from) the share paid to the partner whose integration sent the buyer, so the partner receives their stated share in full. The 10% is fixed and is not negotiable; only the division of the remaining 90% between those two members is set per scenario, and it is stated in the scenario's standard terms before any member accepts them. Sales that are not attributed to a partner's integration are not shared and carry no such fee.

Widget sales. When Ordana sells a widget (Section 6.8), Ordana's fee is a percentage of Net Widget Revenue (the amount settled to Ordana, less VAT or sales tax and Stripe's processing fee on the charge). It is taken only from the widget owner's share, never from the host's, and is fixed for each version of the widget's offer. In Ordana's own app (Section 6.8), where no host share is paid, Net Widget Revenue is divided between the owner and Ordana in the ratio of their shares in the offer.

6.5 Holdback Mechanism

A portion of payments may be held back (typically 10-20%) during active dispute resolution to ensure funds are available for potential adjustments or refunds.

When Ordana sells a widget, Ordana holds funds in exactly two further cases, both set out in the widget standing-offer terms: (a) a host without a payout-ready Stripe account accrues its share, up to €2,500 per integration, after which new sales through that host pause until it connects one — a host share still unpaid 180 days after its sale because no payout-ready account was connected is forfeited to Ordana; and (b) where refunds or chargebacks on an integration's sales pass the thresholds in those terms, Ordana may hold that integration's new shares until it has reviewed them.

6.6 Payment Timing

Payments are processed according to Stripe's standard processing times, typically 2-7 business days depending on your country and bank. Stripe's fixed per-transaction processing fee is added to each invoice and payable by the account being invoiced; Stripe's variable processing fees are borne by Ordana out of its platform fee.

6.7 End-Customer Refunds

When an end customer of a revenue source is refunded after their payment was counted toward revenue sharing, the shares previously allocated on the refunded amount (including Ordana's platform fee on it) are recorded as negative adjustments and deducted from future payout invoices. Ordana never holds or claws back funds already paid out — recovery happens only by reducing subsequent invoices, and no participant is asked to repay amounts already received. If a collaboration or scenario ends before an adjustment is fully recovered, the revenue source absorbs the remainder.

Exception — widget sales. The paragraph above does not apply to widgets Ordana sells (Section 6.8). Widget sales are non-refundable except where the law requires a refund, and only Ordana can give one. Where Ordana refunds a widget sale, or a buyer's bank reverses the payment (a chargeback), each party's share of that sale is reversed in proportion — by reversing a transfer already made, or by netting it against shares not yet paid — and Ordana returns its fee on that revenue.

6.8 Widget Sales

When Ordana sells a widget inside another startup's product, the sale is governed by the widget standing-offer terms, which the widget's owner accepts when it lists the widget and each host accepts when it adds it. In short: the owner's confirmed offer (price, free use, the free-use cap per host, the paywall, customer ownership and the host's share) is a standing offer the host accepts by adding the widget; Ordana charges the buyer and transfers the host's and the owner's shares by Stripe Connect when the sale settles; a new offer version reaches existing hosts only with 30 days' notice; and a running subscription is never re-priced. Buyers buy on Ordana's widget terms of sale. Until Ordana starts selling widgets, no widget sale takes place and this section has no effect.

Ordana's own app. Ordana runs its own app for people, ordana.me, which is a host of every widget whose owner has accepted the widget terms that say so. There the free use and the paywall are the widget's own, and the price is the offer's price less the host's share, which Ordana gives the buyer; the owner is paid what the same sale at the offer's price would pay through any host. The lower price is offered only to people who found the widget in Ordana's app, never to someone who already uses it through another host.

Products that sign in and bill their own users. A host that has its own accounts may sign its users in to a widget itself, and a host that also takes payments may charge its users for the widget itself, on its own checkout and at its own price. Such a host buys access from Ordana: for each user it turns on, Ordana charges the card the host saved with Ordana the offer's price less the host's share, per period — new users once a day — and pays the owner as for any sale. One user is one person: the host gives each person their own id. The host, not Ordana, is the seller to its users and is responsible to them for its own checkout, refunds and taxes. A user the host turns off keeps the widget until the end of the period already paid for. The widget shows its maker's name only when the host shares its users' email addresses with the maker or the user signs in with “Continue with Ordana”. The widget standing-offer terms set out the details; an owner and a host each take part once they have accepted the version that says so.

6.9 Widget Bounties

A widget's owner may pay Ordana a budget in advance, in euros, to give new products that add its widget a paid trial of 30, 60 or 90 days: a fixed amount for each person who uses the widget in that product, counted once per person from Ordana's own records, up to a maximum the owner sets. The owner chooses who gets a trial: by default a product applies and the owner approves or declines it, helped by an automated assessment of fit that is advice only; or every new product gets one. A product the owner invited counts as approved, and an approval cannot be withdrawn. A trial pays only for the users of the product that was approved or invited; counting another product's users through it is not genuine use, and the product must repay what was paid for it. Ordana sets each trial's money aside when it starts, keeps 10% of the amount and pays the rest to the product monthly. A bounty cannot be paused or ended, and money set aside for a running trial stays locked until that trial ends; the rest of the budget the owner may withdraw at any time. The full rules are in the widget standing-offer terms (Bounties). Bounties are a service between businesses; the Section 6.7 refund rules do not apply to them.

6.10 Rewards for Hosting Ordana's Widget

A product that adds Ordana's own widget earns a reward for each new founder who creates their Ordana account inside that product's copy of the widget: 20% of the fees Ordana earns from that founder's startups as a widget owner — Ordana's fee on the sales of their widgets, net of refunds and disputes, and Ordana's fee on their bounty budgets as they are spent — for 12 months from the founder's sign-up. Only the first product a founder signed up through counts; an existing Ordana account signing in through a product does not, and a product never earns from its own team. Ordana works out what each product is owed after each calendar month ends and pays it by transfer to the product's payout account once it is owed at least €25 (or the same amount in another currency); smaller amounts carry over to the next month. A refund or dispute after a reward was paid is deducted from later rewards, and Ordana may withhold a reward that comes from sign-ups or sales that are not genuine. Ordana may change or end this reward for founders who sign up after the change; a founder who has already signed up keeps the share and the 12 months that applied when they did. The product is responsible for any tax on its rewards.

7.1 Available Plans

• Free: €0/month — basic platform access, up to 2 invited team members, 10% platform fee
• Assisted: €49/month (or €470/year, 20% off) — unlimited AI features, unlimited team members, 1 Auto Pilot credit per month, 10% platform fee
• Autopilot: €149/month (or €1,430/year, 20% off) — everything in Assisted plus the Ordana Scout agent, priority support, and 3 Auto Pilot credits per month, 10% platform fee

All prices above, and the price of Auto Pilot credits, exclude VAT. Applicable VAT is added at checkout based on the billing address you give: a business in the EU with a valid VAT number is not charged VAT (reverse charge), and no EU VAT is charged to customers outside the EU. Existing subscriptions keep the price and tax treatment they started with until it changes under section 7.4.

7.2 Billing and Renewal

Paid subscriptions are billed monthly and automatically renew unless cancelled. You may cancel your subscription at any time through your account settings. Cancellation takes effect at the end of the current billing period.

7.3 Refund Policy

Subscription fees are generally non-refundable. However, we may provide refunds at our discretion in cases of technical issues or service unavailability caused by us. This applies to your Ordana subscription only; widgets bought from Ordana inside another product are governed by the widget terms of sale.

7.4 Price Changes

We may modify subscription prices with at least 30 days' notice. Existing subscriptions will be grandfathered at the current price until the next renewal after the price change takes effect.

7.5 Auto Pilot Credits

Auto Pilot — our feature that recruits, vets and lines up partners for a collaboration you have created — runs on credits. Your paid plan grants a monthly allowance (1 credit per month on Assisted, 3 on Autopilot), and each Auto Pilot collaboration you start consumes one credit. Monthly plan credits are valid for three (3) months from the date they are granted and expire if unused. You may purchase additional credits at €49 each; purchased credits do not expire. All credits are consumed when an Auto Pilot is started and are non-refundable, including purchased credits, except at our discretion for technical failures caused by us (see 7.3). Credits have no cash value and are not transferable.

8.1 Pre-Existing Intellectual Property

Each party retains full ownership of any intellectual property they bring to a collaboration. Nothing in these Terms or any collaboration agreement transfers ownership of pre-existing IP unless explicitly agreed.

8.2 Joint Intellectual Property

Intellectual property created jointly during a collaboration is jointly owned by the collaborating parties unless otherwise specified in the collaboration agreement. Commercial licensing or assignment of joint IP requires mutual written consent, while internal use is unrestricted.

8.3 Platform Intellectual Property

The Ordana platform, including its design, code, features, branding, and content, is owned by Ordana. You may not copy, modify, distribute, or reverse-engineer any part of the platform without our written consent.

8.4 User Content License

By uploading content to the platform (including startup descriptions, documents, and project information), you grant Ordana a non-exclusive, worldwide, royalty-free license to use, store, and display that content for the purpose of providing the Service.

We collect and process personal and business data to provide our services. By using the platform, you consent to our data practices as described below and in our Privacy Policy.

9.1 Personal Data Collected

• Name and email address
• Country of residence
• Account credentials (securely hashed)
• Profile information and preferences

9.2 Business Data Collected

• Startup name, description, and objectives
• Business documents (pitch decks, proposals)
• Resource listings and collaboration requests
• Team member information

9.3 Financial Data Collected

• Stripe account identifiers (not full payment details)
• Transaction history and invoice records
• Revenue share agreements and payment status

9.4 Technical Data Collected

• IP addresses (for signature capture and security)
• User agent and device information
• Platform usage analytics
• Session and authentication data

9.5 Contract Signature Metadata

When signing contracts, we capture additional metadata for legal validity, including IP address, timestamp, user agent, jurisdiction, and authentication session identifier.

10.1 Electronic Signature Validity

Electronic signatures captured through the platform are legally binding and enforceable under applicable electronic signature laws, including the Electronic Signatures in Global and National Commerce Act (E-SIGN Act) in the United States and the eIDAS Regulation in the European Union. This applies equally to signatures on negotiated contracts and to acceptances of click-through standard terms (Section 5.1).

10.2 Signature Capture Data

Each digital signature captures:

• User ID and legal name
• Startup/organization name
• IP address at time of signing
• Precise timestamp (ISO 8601 format)
• Selected arbitration center and resulting governing law
• User agent (browser/device information)
• Authentication session identifier
• Contract version signed

10.3 Contract Hash Verification

Each contract is assigned a SHA-256 cryptographic hash that uniquely identifies its contents. This hash can be used to verify that a contract has not been altered after signing.

10.4 Platform as Authoritative Record

Platform execution logs, including approvals, change acceptances, and timestamps, constitute the authoritative execution record for all platform-generated contracts.

11.1 Internal Dispute Process

Disputes between collaboration partners should first be addressed through the platform's built-in dispute resolution features:

• File a formal dispute through the deliverable interface
• Provide evidence and documentation supporting your position
• Engage in good-faith negotiation with the other party
• Utilize cure periods to address deficiencies

11.2 Cure Periods

Before a deliverable can be rejected, the performing party typically receives a cure period (default 7 days, customizable per deliverable) to address any deficiencies identified by the reviewer.

11.3 Escalation to Mediation

If parties cannot resolve a dispute internally, either party may escalate to mediation. Ordana may facilitate mediation or recommend third-party mediators.

11.4 Binding Arbitration

Disputes that cannot be resolved through mediation shall be settled by binding arbitration in accordance with the rules of a recognized arbitration body, conducted in the governing law's jurisdiction and in the English language, unless otherwise agreed by the parties.

11.5 Class Action Waiver

YOU AGREE THAT ANY DISPUTES WILL BE RESOLVED ON AN INDIVIDUAL BASIS AND NOT AS PART OF ANY CLASS, CONSOLIDATED, OR REPRESENTATIVE ACTION.

11.6 Small Claims Exception

Notwithstanding the above, either party may bring an action in small claims court for disputes within that court's jurisdictional limits.

12.1 Completion Requests

When a deliverable is completed, the performing party submits a completion request with evidence demonstrating that acceptance criteria have been met. The reviewing party has a defined review window (default 7 days) to evaluate the submission.

12.2 Review Decisions

The reviewer may:

• Accept: Confirm the deliverable meets all criteria
• Accept with conditions: Accept with a holdback percentage pending final verification
• Request cure: Identify specific deficiencies requiring correction
• Reject: Determine the deliverable does not meet criteria (may be contested)

12.3 Auto-Acceptance

If a reviewer does not respond within the review window plus a grace period (default 48 hours), the deliverable is automatically marked as accepted. Auto-accepted deliverables may still be contested within the contest window if specified.

12.4 Contest Procedures

Auto-accepted deliverables may be contested within a defined window if the collaboration agreement permits. Contests initiate the dispute resolution process.

13.1 Confidential Information

"Confidential Information" means any non-public information disclosed during collaborations, including business plans, financial data, technical information, customer lists, and strategic plans.

13.2 Obligations

Recipients of Confidential Information agree to:

• Protect such information with at least the same care as their own confidential information
• Use the information only for purposes of the collaboration
• Not disclose to third parties without prior written consent

13.3 Exceptions

Confidentiality obligations do not apply to information that:

• Is or becomes publicly available without breach of these Terms
• Was known to the recipient prior to disclosure
• Is independently developed without use of Confidential Information
• Is rightfully obtained from a third party without restriction
• Is required to be disclosed by law or court order

13.4 Subcontractors

Subcontracting is permitted provided subcontractors agree to confidentiality obligations at least as protective as those in these Terms.

14.1 No Guarantees

Ordana does not guarantee the success of any collaboration, the accuracy of AI matching suggestions, or the reliability of any user on the platform. The platform is provided "as is" without warranties of any kind.

14.2 Platform Availability

While we strive for high availability, we do not guarantee uninterrupted access to the Service. Scheduled maintenance and unforeseen outages may occur.

14.3 Third-Party Services

We are not responsible for the performance, availability, or terms of third-party services integrated with the platform, including but not limited to Stripe, email providers, and cloud infrastructure.

14.4 Cap on Damages

TO THE MAXIMUM EXTENT PERMITTED BY LAW, ORDANA'S TOTAL LIABILITY FOR ANY CLAIMS ARISING FROM OR RELATED TO THE SERVICE SHALL NOT EXCEED THE AMOUNT YOU PAID TO ORDANA IN THE TWELVE (12) MONTHS PRECEDING THE CLAIM.

For a widget owner or host, "the amount you paid to Ordana" includes Ordana's widget fees taken from your widget shares in that period. This cap does not limit any right a consumer buyer has under mandatory consumer law.

14.5 Exclusion of Consequential Damages

IN NO EVENT SHALL ORDANA BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES, INCLUDING LOSS OF PROFITS, DATA, BUSINESS OPPORTUNITIES, OR GOODWILL, REGARDLESS OF WHETHER SUCH DAMAGES WERE FORESEEABLE.

You agree to indemnify, defend, and hold harmless Ordana and its officers, directors, employees, agents, and affiliates from and against any claims, liabilities, damages, losses, costs, or expenses (including reasonable attorneys' fees) arising from:

• Your use of the Service
• Your violation of these Terms
• Your violation of any rights of third parties
• Your collaboration activities and agreements
• Content you upload or share on the platform
• Any dispute between you and another user

16.1 User-Initiated Termination

You may delete your account at any time through your account settings. Account deletion will permanently remove your profile and associated data, subject to our data retention policies and legal obligations.

16.2 Platform-Initiated Termination

We may suspend or terminate your account if:

• You violate these Terms
• You engage in fraudulent or illegal activities
• Your account poses a security risk
• You fail to pay fees when due
• We are required to do so by law

16.3 Effect on Existing Collaborations

Account termination does not automatically terminate existing collaboration agreements. Parties must follow the offboarding process defined in their collaboration contracts. Obligations regarding intellectual property, confidentiality, and payments survive termination.

16.4 Survival

The following provisions survive termination: Intellectual Property, Confidentiality, Limitation of Liability, Indemnification, Dispute Resolution, and any provisions that by their nature should survive.

We may modify these Terms at any time. Material changes will be communicated through:

• Email notification to registered users
• Prominent notice on the platform
• In-app notifications

Continued use of the Service after changes take effect constitutes acceptance of the modified Terms. If you do not agree to the changes, you must stop using the Service and may close your account.

18.1 Entire Agreement

These Terms, together with the Privacy Policy and any collaboration agreements, constitute the entire agreement between you and Ordana regarding the Service.

18.2 Severability

If any provision of these Terms is found to be unenforceable, the remaining provisions will continue in full force and effect.

18.3 No Waiver

Our failure to enforce any right or provision of these Terms shall not constitute a waiver of such right or provision.

18.4 Assignment

You may not assign or transfer your rights under these Terms without our prior written consent. We may assign our rights and obligations without restriction.

18.5 Force Majeure

Neither party shall be liable for delays or failures in performance resulting from circumstances beyond reasonable control, including natural disasters, war, terrorism, strikes, or government actions.

18.6 Headings

Section headings are for convenience only and do not affect the interpretation of these Terms.

For questions about these Terms or our services, please contact us: