Topic
SaaS Distribution
How a small SaaS gets customers without an ad budget: which channels are worth the hour, where to list, and how to get inside other products.
Building got cheap, so getting found is the job. These guides are for a founder with a working product and no marketing budget: how to get customers without ads, how to judge a growth channel before you spend months on it, which SaaS directories are worth submitting to, why posting more stopped working, and why the products that grow now borrow distribution from products their customers already use.
Is Product Hunt Worth It? An Honest Answer for SaaS Founders
A Product Hunt launch is one day of early-adopter attention, not a channel. What it gives, who it suits and who should skip it, a five-question test, and what to set up so users keep coming after launch day.
Read morePaid Ads vs SEO vs Cold Email vs Viral Posts vs Integrations: Which Gets an Early SaaS Users?
We raced five ways to get users through the six obstacles every early SaaS hits: zero audience, the spam filter, the ad budget running out, an algorithm change, a launch deadline and the trust gap. One cleared five. Here's the scoreboard, and when each channel is still the right call.
Read moreThe Best SaaS Directories to Submit Your Startup to in 2026
Most startup directory lists have a hundred entries and most send nobody. A short list in order: where to submit before launch, on launch week, after launch, and for users who keep coming.
Read moreSoftware Is a Commodity Now. What That Means for SaaS Distribution
AI made building close to free. That killed one moat and opened a door: integrating with other products used to cost months. Now it costs an interview.
Read moreWhy "Post More" Stopped Working for SaaS Marketing
More posts, more outreach, more ads. The advice hasn't changed, but the math has. Volume lost its leverage when building got cheap.
Read moreHow to Evaluate a Growth Channel: 5 Criteria
Before you commit to content, ads, affiliates or partnerships, score them on five things. The ideal answer is the same every time.
Read moreHow to Get Customers for Your SaaS Without Ads
There's no such thing as instant users. But some ways of getting them cost far less effort than others. Here are the four partnership models I've tried, graded on one scorecard.
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